Bière de l'Ouest
Food industries
Creation of a sober but powerful graphic universe different from traditional competitors.
To exist and to play its game well on shelves display, the B.O. beer has a contemporary style marked by the contrast of the colours and the simplicity of the graphics.
The storm blue, which expresses the Atlantic immensity, strengthens the presence of the straw yellow in reference to the hops’ flavour. The 2006 Boite Boisson (Beverage Box)‘s Trophy.









