Unibail-rodamco

Real Estate

To promote a European shopping center by a concept of common sense and a marked graphic design.

To seduce world-famous brands, the quoted European leader of the commercial property sector asked Vu Par … to imagine the brochure of its new shopping center “Lyon Confluence”, the architectural flagship of the Company. Insofar as the area is placed at the confluence of the Rhône and the Saône rivers, the Agency proposed a wave as a symbol of fluidity, energy and dynamism.

Commercial Property